How Corporate America Laid the Foundation For Brook Sibrian’s Big Punches In The Ring

Boxing Scene

“Mighty” Brook Sibrian is ready to move fast. 

Sibrian is not biding her time at junior flyweight but rather jumping into the mix quickly in a rather shallow division, trying to move as fast as possible towards a big fight. In only her third pro contest, Sibrian is already looking to skip the line as she will be taking part in her first six-rounder.

The junior flyweight hope faces Ashley Felix at the Commerce Casino in Commerce, Calif., on Saturday, April 20, as a part of a 360 Promotions card. The bout is televised on UFC Fight Pass. 

Without a promoter, and armed with her fiancé, Jose “Mega” Soto – who serves as her trainer, manager, and personal chef – Sibrian (2-0, 1 KO) has already made some noise and is also being advised, in part, by Soto and Carlos Blandon, the manager of Roman “Chocolatito” Gonzalez. 

The ambition is clear; she has a following and she is motivated to get signed by a promoter, even though the late bloomer to the sport is already 31. 

The belief is to move quickly and that is partially based on her short, but stellar amateur run that saw her pick up a record of 22-3 and victory over Felix could see her appear on more Loeffler cards. 

“In this business, it is really important to have those performances that really just make people excited and feel like they got their money’s worth,” Sibrian told BoxingScene. “The relationship we as fighters have with the audience – that is everything. Always keeping that in mind, it really motivates me.”

Sibrian’s approach of reacting to the fans speaks to an innate truth in business, that the customer is always right. 

Sibrian has an interesting background, having attended college at Ryder University in Lawrence Township, N.J, and majoring in business management and she now works in advertising.

Her opponent Felix, 4-1, 1 KO and aged 19, will be fighting in the United States for the first time. The bout is viewed as a leap up in competition by Sibrian’s team. 

“I am the product and I need to showcase it,” stated Sibrian. “In the advertising space, we see ads all the time, they can get so muddled or overwhelmed by the same things. If you have something new and exciting each time, it is better for you. That is something we see when we are designing ads for the Wall Street Journal. I am part of the team that designs them and that is what we are always focusing on. How can we make this ad more exciting and engaging each time that they run?”

Sibrian has taken her work experience to the ring. In both of her fights, she has worn unique clothes sporting her ring moniker. She already has a loyal fanbase, and carefully curated a narrative that has made her unfolding journey unique as opposed to being just another prospect. At this point, Sibrian emphasized that what she is working on overtime is embracing who she is within the world and not just boxing content on her social media. 

Even before she walked into Rumble Boxing Gym on the East Coast, Sibrian had been a fighter. Finding boxing just was a way for her competitive nature to be intensified and shine brightly outside of the corporate spaces she occupies as a professional.

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