Overtime announced today the return of OTX (Overtime Boxing). In Year 2, OTX will host eight fight nights globally starting with:
– March 29: OTE Arena, Atlanta
– April 19: OTE Arena, Atlanta
– May 31: Red Owl Boxing, Houston
– June 28: OTE Arena, Atlanta
Returning sponsors include DAZN, as OTX’s media rights partner. As part of OTX’s partnership with DAZN, all fights will be distributed not just on the DAZN app, but streamed on DAZN’s social media channels and Overtime’s social media channels.
“OTX is all about action-packed boxing, developing the next generation of stars while creating a fresh fan experience for boxing fans,” said Brandon Rhodes, GM of OTX. “We do this by creating an interactive distribution approach, bringing the broadcast to them and storytelling the Overtime way.”
OTX will sign ten fighters to multi-year deals which include guaranteed fights, storytelling, social coverage, and brand sponsorship opportunities.
“We are excited to be working with Overtime again building on an excellent first year in the sport,” said Alfie Sharman, VP of Marketing at DAZN. “Overtime and DAZN are a natural fit, both disruptors in the market and both looking to push the boundaries of sport and entertainment.”
Additionally, Overtime is also introducing a new 154 Ib (8)-fighter single-elimination OTX Tournament that will kick off on April 19. The final two fighters will compete for an OTX promotional contract and an OTX Title. There will also be a cash prize for the winner.
“We want to empower the next generation of fighters to chase their dreams and OTX provides them with the platform to do so,” said Britton Hardin, Senior Director of Fighter Operations of OTX.
“We’re about being additive to the sport’s ecosystem through storytelling, action-packed boxing and genuinely cultivating an impactful connection between the fighters and the next generation of fans. “Performance is our game, and there’s no better way to embody Energy That Hits than in the boxing ring,”
Year 1 of OTX featured innovations included:
– Smaller Ring: The 18x18ft ring is smaller than a typical major fight providing a close proximity of fighters and more action during the fight
– KO Bonuses: If a fighter gets a KO at any point in the fight, they are entitled to a bonus
– Money Round: The first and last rounds serve as the “Money Round” where fighters receive a more lucrative bonus compared to a general KO
– Overtime Round: If there was a draw after the regularly scheduled rounds, there was an additional winner take all round